Published on: November 30th 2011
2Xist, also referred to as 2(x)ist and 2 xist, were founded in 1991 by Gregory Sovell and are located in midtown Manhattan in New York City. The companies name is not in fact pronounced “two-ex-ist” but in fact “exponentialist”. Shapes of 2Xist underwear include the 2Xist No-Show Brief, the 2Xist No-Show Trunk, the 2Xist Square-Cut Tank, the 2Xist Tank Top, the 2Xist Sport Brief, the 2Xist Contour Pouch Brief, the 2Xist V-Neck T-Shirt, the 2Xist Deep V-Neck T-Shirt, the 2Xist Crewneck T-Shirt, the 2Xist Jock Strap, the 2Xist Y-Back Thong, the 2Xist Boxer Brief and the 2Xist Knit Boxer. 2Xist releases multiple underwear collections per year, coinciding with the Spring and Fall fashion calendar.
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Published on: November 29th 2011
For over a decade, Rufskin underwear has become more of a lifestyle for its wearers, rather than being just another pair of pants for them to put on. The Southern California-based brand, which also includes jeans, swimwear, sportswear and accessories, was created to enhance the individuality of the male form, while at the same time, it has redefined the concept of what sexy can look like. Rufskin underwear was built on the foundation of “vintage, sexy, masculine, athletic and futuristic,” when its owner and head designer Hubert Pouches along with his partner and company president, Douglas Coats, pooled together their fashion-based resources to create the company in early 2000.
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